Business Profile Writing: The Hidden Tool of Marketing

  Imagine that you are applying for a new job. You have the right experience, a good qualification and even rate high in the skills asked by the employer. But like you, there are 100 more candidates for the job who think they are the right fit. So, what do you do? You create a document called resume and while giving the details about your profile, insert some keywords here and there to increase your chance of getting picked up by the employer. Now, your curriculum vitae is that document which introduces you, without you being there. It’s your ticket to desktops, mobiles, emails and whatsapps of decision makers. It makes it possible for you in amplify your reach and increase the chances of getting found for your dream job. It saves you mammoth amount of effort spent on otherwise calling every person individually and talking about yourself.

A business profile does exactly the same for your company. It is your firm’s, whether a startup or an established one, chance to be seen, heard, known across different sectors and segments. As a company profile writer in Delhi, I’ve seen many businesses missing out on a great chunk of new opportunities because they couldn’t spend enough time on paper to talk about their company, products, services, market and audience.     

In the race of competing to reach more audience, companies have forgotten a very basic factor that contributes to success – if your product is good, people will show interest in it. And if it isn’t, the dullness will come, no matter how hard you try to delay it. According to Digital Commerce 360, 

marketers waste about 21% of their budget in wasted marketing spend and another 35% in inaccurate targeting. A business profile writing on the other hand takes into account all the relevant information like strengths, target audience, products and services, and track record to make sure that your marketing budget stays in balance.

It is a tool that allows diverse groups of audience, including investors or tender associations, to get an idea of a company’s products and services and whether it is a good entity to do business with. Aside from stating facts about a company, business profile writing goes much beyond that. When optimized correctly on corporate websites, job portals, press releases, print magazines, brochures, these build a solid case of dependability. A company profile format that highlights unique selling propositions creates a suitable environment for business sustainability and a long-time engagement with both customers and business associates. 

A cleverly written business profile creates a rock-solid impression of a firm on a global platform and amid a global marketplace. It simplifies the process of transforming your potential customers/clients into actual buyers, persuading your audience to understand your business, and approach it positively, bringing in a tremendous sale.