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Why Does a Startup Need Company Profile?

Developing a startup company profile

A profile that gives information about your business is crucial to its success. From your customers’ point of view, company profile writing services focus on what does your startup stand for? What are its USPs? Why should someone invest in your business? You probably see a need for your business to exist, but how do you convey that to people whom you do not know? A startup company profile gives you an opportunity to share your vision with the world. It is a concise summary of what you offer in simple words explaining how your products/services are better than the competition.  


  

A company profile builds a bond between you and your audience, focuses on features of your offerings, and becomes a focal point for your marketing strategy. It gets your startup’s existence to a short and crispy “elevator pitch”, strong enough to make audience get interested in knowing more about your startup. 



While there are numerous websites that show sample startup company profile pdf, but most are suitable for foreign business. The people in India like to do business with entities that can connect with them emotionally. Traditionalism sells. It brings loyal customers who, once they have established a trust with the company, like to stay with it for long. Most company profile writing services focus too much on complicating the simple messages. They fail to create something that grabs readers’ hearts and not heads. They make their writing complex, mixing the value proposition with unreliable claims. The company profile loses its meaning long before it gets sent to a prospective lead. 


  

This exercise given in the The StartUp Owner’s Manual, shares a simple exercise to evoke the necessary elements of a startup profile.

7 Things to Write in Your Company Profile

3 Ways to Write Startup Company Profile 

10+ Free Company Profile Templates 


Startup Company Profile Statement Template

  • For (target audience)
  • Who will read it (compelling reason to read)
  • The product/service (category, type and availability)
  • Unlike (competition)
  • USP (key differentiators)

Sample Business Profile Statement

Sample Business Profile Statement 

Company Profile Statement Example

This is how a startup mobile spare parts manufacturing company MobilThrough can create a profile statement:

  

  • MobilThrough is FOR companies that need spare mobile parts delivered to them immediately.
  • WHO WANT TO shorten their mobile repair/manufacturing cycle by half.
  • MobilThrough PRODUCTS are available nation wide.
  • UNLIKE expensive options that take more than 24 hours to reach, MobilThrough dealer and distribution network is available even in the tier III cities for faster supplies. 
  • USP is faster delivery, shorter supply time. 

How is company profile different from sales presentations or demo videos?

 A startup sales presentation delivers an integrated version of a problem that a customer is facing. It is guided by positioning of a product or a service as a solution to the problem. It requires a person to deliver it in no more than 20-30 minutes, depending on the role and buying capabilities of the individuals attending the presentation. Sometimes, different types of presentations are needed for different types of audience, for example senior management and lower-level staff. 


These days, startup companies are infusing creativity in their selling process. They are using videos as the power of visualization to give a feel of how their products look like. They have very rightly understood that most product concepts are difficult for common people to understand without demo. Whenever possible, they believe in preparing some kind of illustration to depict how a product operates and its key differentiators. 


Both these methods work best when the audience know about the company, hence the need of a startup company profile. A company profile for a business is a data-supported analysis that determines the performance capabilities based on existing resources. It is the most accepted way of depicting a company’s products, financials, human and other resources. It also assesses the strengths and weaknesses of a firm’s organizational and management structure. 

Advantages of writing a company profile for startup

The company profile segment of your business plan must excite investors. From your firm’s history to its business model, it is a legal document that makes you poised to succeed. 


  • Show what your business is about: The main reason you create a company profile is to show what your business looks like, how it operates and what differentiates it from competitors. Done correctly, the company profile writing services will help you reach out to potential customers and investors. It will give you a good foothold in the market and provide a way to measure your business exposure, so you can get ahead in a shorted timeframe.


  • Clarify the characteristics of your business:You can’t possibly reach out to every prospective client physically. So, to explain what your work means, a company profile comes in handy. 


  • Share your story: Everyone likes stories. That's why there are millions of books that narrate stories in every possible way. Every day, new movies get released, people subscribe to new channels. The idea of telling stories through advance company profiling concepts has become so popular that firms have sprung into existence to teach executives how to be story tellers. Successful business owners understand the importance of developing an emotionally strong theme that carries a clear objective, leading to a better chance of success for a startup. When a company profile writer helps you to position your new business in a unique manner, you get a chance to create a name for your services. Strong, focussed manufacturing capabilities, zero waste policy, shorted order-to-delivery time – such positioning of a business creates an aura of can do attitude, which not only attracts clients, but also helps to create a name in the industry.


  • Sell your product/services: The aim of any startup is to make profit. When you hire company profile writing services, you bring your content closer to people who like to trade with you. You sell your USPs through words and reap the benefits of it in the long run.


  • Build up cost: One of the core reasons to create a startup company profile is so you can figure your start up costs. In the company profile document for investors, you share your vision what your business will look like and how it will operate. You list equipment, manufacturing capabilities, and similar elements needed to make your startup ready to roll out operations. If you have service business, the business profile will let you know how you to proceed when you’ve achieved a milestone. 

Startup Company Profile Sample Paragraph

  

Example 1

Look Print is proud to have been fulfilling some of Australia’s most successful companies with their large format digital printing needs for more than 14 years. The likes of David Jones, Myer, Chanel, Telstra, Esprit, Estee Lauder, Apple Computers, Saatchi & Saatchi, Calvin Klein, RM Williams, Nick Scali Furniture, Sydney Olympic Park, Moet Hennessey, YSL, Levis, Sony Playstation, Tag Heuer, Sydney Festival, Sydney Opera House, Armani, LG, Puma, FHM, Alfa Romeo, Caberet, We Will Rock You, Just Group, just to name a few.

Access the complete company profile sample PDF here

Download PDF

Example 2

Lamson Concepts is a national loss prevention and material handling company, borne out of the previous identity, Lamson Engineering which was established in 1898. The company steeped in history having been operating in Australia for over a century. Lamson is the largest manufacturer of airtube systems in the Australasian and New Zealand region. Coupled with the world renowned Telelift and Transcar product range virtually guarantees that Lamson will form the ideal partnership with any organisation seeking a materials handling or security solution. Lamson cover the vast continent of Australia with branch offices located in the state capitals with the head office being located in Regents Park, Sydney. Specially trained agents provide services throughout Australia including remote regions. 

Download company profile sample pdf

Download PDF

Commonly Asked Questions for Startup Company Profile Writer

Please reach us at info@writedesign.in if you cannot find an answer to your question.

  Many startup company profile examples carry the following common details:

  • Name of the company
  • Year of establishment
  • Address
  • Contact details
  • Business activities
  • Company’s competitors
  • Strategy to move ahead
  • The mission & vision statements


While writing about what your company offers, don’t forget to add the awards and recognition that it has won. Show the audience how the business is performing in the industry and why yours is a team of winners. Here are some things that you can add to business highlights:

  • Awards
  • Case studies
  • Testimonials
  • Certifications
  • News coverage
  • Company videos
  • Media recognition 


 A powerful company profile is the easiest way to take your USP to potential clients and stakeholders. It is a professional and a legal introduction that informs about the motive, vision, products or services it provides as business to clients.


Depending on the industry you serve or the stage of your business (seeking investors, starting from the scratch, or taking your products/services to consumer), a startup company profile can run from a few paragraphs to 45-50 pages. The company profile writer must be sure that all the important information is placed in such a way that the reader doesn’t miss going through it. If you are creating a corporate business profile online, you can shorten it by linking to your website, social media profiles and even the case studies. 


Powerful writing is where the future makes an appearance.

Transform the way you describe your business & your startup company profile going. 

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  With WriteDesign, you can get company profile writing services for industries as wide ranging as from textile to manufacturing, education, toys, boutiques, glassware, tradeshows, drones and real estate.

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