A profile that gives information about your business is crucial to its success. From your customers’ point of view, company profile writing services focus on what does your startup stand for? What are its USPs? Why should someone invest in your business? You probably see a need for your business to exist, but how do you convey that to people whom you do not know? A startup company profile gives you an opportunity to share your vision with the world. It is a concise summary of what you offer in simple words explaining how your products/services are better than the competition.
A company profile builds a bond between you and your audience, focuses on features of your offerings, and becomes a focal point for your marketing strategy. It gets your startup’s existence to a short and crispy “elevator pitch”, strong enough to make audience get interested in knowing more about your startup.
While there are numerous websites that show sample startup company profile pdf, but most are suitable for foreign business. The people in India like to do business with entities that can connect with them emotionally. Traditionalism sells. It brings loyal customers who, once they have established a trust with the company, like to stay with it for long. Most company profile writing services focus too much on complicating the simple messages. They fail to create something that grabs readers’ hearts and not heads. They make their writing complex, mixing the value proposition with unreliable claims. The company profile loses its meaning long before it gets sent to a prospective lead.
This exercise given in the The StartUp Owner’s Manual, shares a simple exercise to evoke the necessary elements of a startup profile.
Sample Business Profile Statement
This is how a startup mobile spare parts manufacturing company MobilThrough can create a profile statement:
A startup sales presentation delivers an integrated version of a problem that a customer is facing. It is guided by positioning of a product or a service as a solution to the problem. It requires a person to deliver it in no more than 20-30 minutes, depending on the role and buying capabilities of the individuals attending the presentation. Sometimes, different types of presentations are needed for different types of audience, for example senior management and lower-level staff.
These days, startup companies are infusing creativity in their selling process. They are using videos as the power of visualization to give a feel of how their products look like. They have very rightly understood that most product concepts are difficult for common people to understand without demo. Whenever possible, they believe in preparing some kind of illustration to depict how a product operates and its key differentiators.
Both these methods work best when the audience know about the company, hence the need of a startup company profile. A company profile for a business is a data-supported analysis that determines the performance capabilities based on existing resources. It is the most accepted way of depicting a company’s products, financials, human and other resources. It also assesses the strengths and weaknesses of a firm’s organizational and management structure.
The company profile segment of your business plan must excite investors. From your firm’s history to its business model, it is a legal document that makes you poised to succeed.
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Lamson Concepts is a national loss prevention and material handling company, borne out of the previous identity, Lamson Engineering which was established in 1898. The company steeped in history having been operating in Australia for over a century. Lamson is the largest manufacturer of airtube systems in the Australasian and New Zealand region. Coupled with the world renowned Telelift and Transcar product range virtually guarantees that Lamson will form the ideal partnership with any organisation seeking a materials handling or security solution. Lamson cover the vast continent of Australia with branch offices located in the state capitals with the head office being located in Regents Park, Sydney. Specially trained agents provide services throughout Australia including remote regions.
Many startup company profile examples carry the following common details:
While writing about what your company offers, don’t forget to add the awards and recognition that it has won. Show the audience how the business is performing in the industry and why yours is a team of winners. Here are some things that you can add to business highlights:
A powerful company profile is the easiest way to take your USP to potential clients and stakeholders. It is a professional and a legal introduction that informs about the motive, vision, products or services it provides as business to clients.
Depending on the industry you serve or the stage of your business (seeking investors, starting from the scratch, or taking your products/services to consumer), a startup company profile can run from a few paragraphs to 45-50 pages. The company profile writer must be sure that all the important information is placed in such a way that the reader doesn’t miss going through it. If you are creating a corporate business profile online, you can shorten it by linking to your website, social media profiles and even the case studies.
With WriteDesign, you can get company profile writing services for industries as wide ranging as from textile to manufacturing, education, toys, boutiques, glassware, tradeshows, drones and real estate.